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But Why?  And how did it apply to Pharrell’s birthday, a few days ago.  Click below,Pharrell Williams celebrated his 41st birthday at Bikini Bottom at Cipriani Wall Street with a SpongeBob SquarePants themed party.
Guests included Alicia Keys and her husband Swizz Beatz, who partied with the “Happy” star on Friday night in NYC.  (his birthday was actually Saturday, but P was busy working Saturday Night LIVE!)
Guests tucked into a giant birthday cake featuring SpongeBob, while partying with full size characters Patrick Star from the Nicktoons show, and were given a goody bag of treats which included The Spongebob Squarepants Experience: A Deep Dive Into the World of Bikini Bottom coffee table book.
Pharrell is a self confessed fan, launching a clothing range dedicated to the Nickelodeon star, as part of his Autumn/Winter2013 ICECREAM collection with his label, Billionaire Boys Club.